Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services.
Alibaba Cloud will utilize Irdeto Control, the head-end of Irdeto Rights, to manage and protect the customer’s video content. Alibaba Cloud is the world’s third-largest provider of public cloud services, providing video services to hundreds of thousands of global companies, including OTT operators, online education companies and short video companies—live, on-demand and content distribution platforms.
Competition in China’s OTT market is at an all-time high with close to 229 million people subscribing to a streaming service in 2018. In addition, the global subscription OTT market is set to grow 24% in 2018.
Irdeto PR Here