OTT revenues continue to grow rapidly as consumers want a choice of high quality content across a range of devices. This has seen a raft of new OTT services from operators, content owners and other market players, and global growth is now a focus for many as demand increases. However, global expansion of OTT services can be costly.
To address these challenges, Irdeto has added geodiversity into its multi-DRM and policy management solution for OTT services. Irdeto Rights, a cloud-based managed service, now allows a single deployment to serve licenses from multiple regions. This enables global OTT services to be offered with faster video start up time and better performance.
In order to expand OTT services across the globe, consumers must have the best viewing experience no matter where they are.
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